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ÖRGÜT YAPISI VE İHRACAT PERFORMANSI İLİŞKİSİNDE SÜRDÜRÜLEBİLİR REKABET ÜSTÜNLÜĞÜNÜN DÜZENLEYİCİ ROLÜ: MOBİLYA İHRACATI YAPAN İŞLETMELER ÜZERİNE BİR ARAŞTIRMA

Year 2023, Volume: 37 Issue: 4, 1664 - 1702, 31.12.2023
https://doi.org/10.48070/erciyesakademi.1366505

Abstract

Mevcut ekonomik koşulların etkisi ve gelişmekte olan ekonomilerde artan rekabetle birlikte Türkiye’de mobilya ihracatı yapan işletmeler sürdürülebilir rekabet üstünlüğünü daha avantajlı hale getirmek ve ihracat performansını artırmak için kaynaklarını geliştirmek ve verimli kullanmak zorundadır. Sürekli gelişen uluslararası ticaret ortamında sürdürülebilir rekabet üstünlüğü kazanmak ihracat performansı için önemli bir faktör olarak kabul edilmektedir. Uluslararası pazarlarda sınırların dikkate alınmaması, amansız rekabet, ürün yaşam döngülerinin kısalması ve işletme sayısındaki hızlı yükseliş gibi dinamik kavramlar etrafında şekillenen ortamda, işletmelerin örgüt yapısı yönelimleri önem kazanmaktadır. Bu çalışmada Türkiye’de mobilya ihracatı yapan işletmelerde örgüt yapısı ve ihracat performansı ilişkisinde sürdürülebilir rekabet üstünlüğünün düzenleyici rolü incelenmiştir. Örgüt yapısının ihracat performansı üzerindeki etkisinin anlamlı olduğu ve bu etkinin pozitif düzeyde olduğu belirlenmiştir. Bununla birlikte örgüt yapısının ihracat performansı üzerindeki etkisinde sürdürülebilir rekabet üstünlüğünün düzenleyici rolünün olmadığı tespit edilmiştir. Araştırmanın evreni Türkiye’de mobilya ihracatı yapan işletmelerin üst-orta düzey yöneticilerinden oluşmaktadır. Bu evrenden kolayda örneklem yöntemi ile seçilen 210 işletme içinden 240 üst-orta düzey yöneticiden yüz yüze ve çevrimiçi olarak veriler toplanmıştır.

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MODERATING ROLE OF SUSTAINABLE COMPETITIVENESS IN THE RELATIONSHIP OF ORGANIZATIONAL STRUCTURE AND EXPORT PERFORMANCE: A RESEARCH ON FURNITURE EXPORTING ENTERPRISES

Year 2023, Volume: 37 Issue: 4, 1664 - 1702, 31.12.2023
https://doi.org/10.48070/erciyesakademi.1366505

Abstract

With the impact of current economic conditions and increasing competition in developing economies, furniture exporting businesses in Turkey have to develop and use their resources efficiently in order to make their sustainable competitive advantage more advantageous and increase their export performance. Gaining a sustainable competitive advantage in the constantly evolving international trade environment is considered an important factor for export performance. In an environment shaped around dynamic concepts such as ignoring borders in international markets, relentless competition, shortening of product life cycles and the rapid increase in the number of businesses, organizational structure orientations of businesses gain importance. In this study, the regulatory role of sustainable competitive advantage in the relationship between organizational structure and export performance in furniture exporting businesses in Turkey was examined. It has been determined that the effect of organizational structure on export performance is significant and this effect is at a positive level. However, it has been determined that sustainable competitive advantage does not have a regulatory role in the effect of organizational structure on export performance. The population of the research consists of upper-middle level managers of businesses exporting furniture in Turkey. Data were collected face-to-face and online from 240 upper-middle level managers from 210 businesses selected from this universe by convenience sampling method.

References

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  • Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1-21.https://doi.org/10.1177/002224299405800101
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  • Dahan, G., & Aviv S. (2023). The relationship between strategic orientations and firm performance: is environmental munificence the missing link?. Journal of Strategy and Management, 16(2), 264-281. https://doi.org/10.1108/JSMA-07-2022-0123
  • Daka, H. (2021). The relationship between organisational structure and the provision of quality education: a comparative study of a private secondary school and a public secondary school. Global Scientific Journal, (9)12, 2169-2182. https://doi.org/10.20431/2349-0381.0906002
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  • Field, J. (2003). Civic engagement and lifelong learning: Survey findings on social capital and attitudes towards learning. Studies in the Education of Adults, 35(2), 142-156.https://doi.org/10.1080/02660830.2003.11661479
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  • Gibson, L. K., Finnie, B., & Stuart, J. L. (2015). A mathematical model for exploring the evolution of organizational structure. International Journal of Organizational Analysis, 23(1), 21-40.https://doi.org/10.1108/IJOA-10-2011-0519
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  • Ibrahim, S. N., & Zayed, A. (2018). The impact of the integrated talent management on the competitive advantage in multinational corporations. International Journal of Academic Research in Business and Social Sciences, 8(7), 221-237.http://dx.doi.org/10.6007/IJARBSS/v8-i7/4337
  • Jamshidi, J. (2018). Surveying the impact of innovation and entrepreneurial trends of the organization on the development of export performance (mediating the role of technological innovations and competitive advantage). Turkish Online Journal of Design Art and Communication, 8, 555- 566.http://doi.org/10.7456/1080MSE/166
  • Kaleka, A., & Morgan, N. A. (2017). Which competitive advantage (s)? Competitive advantage–market performance relationships in international markets. Journal of International Marketing, 25(4), 25- 49.https://doi.org/10.1509/jim.16.0058
  • Kalinic, I., & Brouthers, K. D. (2022). Entrepreneurial orientation, export channel selection, and export performance of SMEs. International Business Review, 31(1), 101901.
  • Karaca, A. (2016). Uluslararası pazarlama karması adaptasyon stratejilerinin ihracat performansına etkisi ve mücevher sektörü uygulaması [Yayımlanmamış Doktora Tezi]. Haliç Üniversitesi.
  • Kaushik, M., & Guleria, N. (2020). The impact of pandemic COVID-19 in workplace. European Journal of Business and Management, 12(15), 1-10.http://doi.org/10.7176/EJBM/12-15-02
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There are 60 citations in total.

Details

Primary Language Turkish
Subjects International Trade (Other)
Journal Section Articles
Authors

Mustafa Emrah Mutlu 0000-0001-7209-9159

Necla Öykü İyigün 0000-0003-4708-5825

Early Pub Date December 29, 2023
Publication Date December 31, 2023
Submission Date September 26, 2023
Published in Issue Year 2023 Volume: 37 Issue: 4

Cite

APA Mutlu, M. E., & İyigün, N. Ö. (2023). ÖRGÜT YAPISI VE İHRACAT PERFORMANSI İLİŞKİSİNDE SÜRDÜRÜLEBİLİR REKABET ÜSTÜNLÜĞÜNÜN DÜZENLEYİCİ ROLÜ: MOBİLYA İHRACATI YAPAN İŞLETMELER ÜZERİNE BİR ARAŞTIRMA. Erciyes Akademi, 37(4), 1664-1702. https://doi.org/10.48070/erciyesakademi.1366505

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