Research on Media Presentation and Public Reaction to the First Health Digital Assistant in Croatia

Stjepan Petrıcevıc; Daria Mustıc

doi:10.55549/epstem.1365751

Conference Paper

Research on Media Presentation and Public Reaction to the First Health Digital Assistant in Croatia

Year 2023, Volume: 23, 151 - 164, 30.09.2023

Stjepan Petrıcevıc Daria Mustıc

https://doi.org/10.55549/epstem.1365751

Abstract

This research paper investigates the perception, acceptance, and media presentation of the digital assistant Andrija in the healthcare sector during the COVID-19 pandemic. The research used combined methods that include analysis of the media presentation of the Andrija project and the public's reaction on Facebook, collection of public announcements on the Facebook social network, and their quantitative and qualitative analysis. The research sample consisted of 82 posts on Facebook that corresponded to the keywords "Andrija, digital assistant". The research results show that Andrija digital assistant played a key role in providing basic information about the COVID-19 pandemic and supporting the public in making informed decisions. The analysis of the media presentation of the Andrija project on Facebook revealed a diversity in the size of the posts, with an emphasis on image/video material and the presence of links to official websites. Also, Andrija chatbot was generally well received, with a high number of "Like" reactions and emotional connection expressed through "Love" reactions on analyzed Facebook posts. However, there are variations in user perception. Examination of the correlation between the size of the post (number of words) and reactions on Facebook posts did not show a statistically significant correlation between the size of the post and the total number of quick reactions, but a statistically significant positive correlation was found between the size of the post and the number of "Like" reactions.

Keywords

Health digital assistant , Andrija , Facebook , Media presentation , Crisis communication

References

Abdul-Kader, S. A., & Woods, J. C. (2015). Survey on chatbot design techniques in speech conversation systems. International Journal of Advanced Computer Science and Applications, 6(7). https://doi.org/10.14569/IJACSA.2015.060712
Amer, E., Hazem, A., Farouk, O., Louca, A., Mohamed, Y., & Ashraf, M. (2021, May). A proposed chatbot framework for COVID-19. In 2021 International Mobile, Intelligent, and Ubiquitous Computing Conference (MIUCC) IEEE, 263-268. https://doi.org/10.1109/MIUCC52538.2021.9447652
Amiri, P., & Karahanna, E. (2022). Chatbot use cases in the Covid-19 public health response. Journal of the American Medical Informatics Association, 29(5), 1000-1010. https://doi.org/10.1093/jamia/ocac014
Bahja, M., Hammad, R., & Butt, G. (2020). A user-centric framework for educational chatbots design and development. In HCI International 2020-Late Breaking Papers: Multimodality and Intelligence: 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings 22, 32-43. Springer International Publishing. https://doi.org/10.1007/978-3-030-60117-1_3

Year 2023, Volume: 23, 151 - 164, 30.09.2023

Stjepan Petrıcevıc Daria Mustıc

https://doi.org/10.55549/epstem.1365751

Abstract

References

Abdul-Kader, S. A., & Woods, J. C. (2015). Survey on chatbot design techniques in speech conversation systems. International Journal of Advanced Computer Science and Applications, 6(7). https://doi.org/10.14569/IJACSA.2015.060712
Amer, E., Hazem, A., Farouk, O., Louca, A., Mohamed, Y., & Ashraf, M. (2021, May). A proposed chatbot framework for COVID-19. In 2021 International Mobile, Intelligent, and Ubiquitous Computing Conference (MIUCC) IEEE, 263-268. https://doi.org/10.1109/MIUCC52538.2021.9447652
Amiri, P., & Karahanna, E. (2022). Chatbot use cases in the Covid-19 public health response. Journal of the American Medical Informatics Association, 29(5), 1000-1010. https://doi.org/10.1093/jamia/ocac014
Bahja, M., Hammad, R., & Butt, G. (2020). A user-centric framework for educational chatbots design and development. In HCI International 2020-Late Breaking Papers: Multimodality and Intelligence: 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings 22, 32-43. Springer International Publishing. https://doi.org/10.1007/978-3-030-60117-1_3

There are 4 citations in total.

Details

Primary Language	English
Subjects	Environmental and Sustainable Processes
Journal Section	Articles
Authors	Stjepan Petrıcevıc Daria Mustıc
Early Pub Date	September 25, 2023
Publication Date	September 30, 2023
Published in Issue	Year 2023 Volume: 23

Cite

APA	Petrıcevıc, S., & Mustıc, D. (2023). Research on Media Presentation and Public Reaction to the First Health Digital Assistant in Croatia. The Eurasia Proceedings of Science Technology Engineering and Mathematics, 23, 151-164. https://doi.org/10.55549/epstem.1365751