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Embracing Green Choices: Sentiment Analysis of Sustainable Consumption

Year 2023, Volume: 23, 253 - 261, 30.09.2023

Ceren Cubukcu-cerasi , Yavuz Selim Balcıoglu Aslı Kılıc Farid Huseynov

https://doi.org/10.55549/epstem.1365803

Abstract

Currently, resource scarcity and climate change are among the main global problems. Governments are actively seeking regenerative solutions so that humans and nature can co-exist in harmony in the face of ecological destruction and resource limitations. One of these solutions is green consumption. Making greener consumption decisions is necessary for society to become sustainable. If sustainable consumption is to be promoted, public perception must shift, and achieving this shift will be simpler if society's shift toward green consumption is understood. This research aims to explore the sentiment and attitudes towards sustainable consumption on YouTube, a popular online platform with a vast pool of user-generated content. We employ a combination of data mining techniques and sentiment analysis to process and analyze a large dataset of YouTube videos and comments related to sustainable consumption topics. The data collection includes videos from various categories, such as reviews of eco-friendly products, vlogs of sustainable living, and informative content on environmentally responsible practices. The study focusses on understanding user engagement, sentiment polarity, and the factors influencing positive or negative attitudes toward sustainable consumption. In this way, the attitude of society toward green consumption and the role of social networks in public opinion can be understood. Overall, the study shows how data mining techniques and social networks have the potential to help with the shift to more sustainable growth paths.

Keywords

Sustainability Green consumption Sentiment analysis Data mining Social media

References

  • Bedard, S. A. N., & Tolmie, C. R. (2018). Millennials' green consumption behaviour: Exploring the role of social media. Corporate Social Responsibility and Environmental Management, 25(6), 1388-1396.
  • Biswas, A. (2016). Impact of social media usage factors on green consumption behavior based on technology acceptance model. Journal of Advanced Management Science, 4(2), 92-97..
  • Bocken, N. (2017). Business-led sustainable consumption initiatives: Impacts and lessons learned. Journal of Management Development, 36(1), 81-96.
  • Charter, M., Gray, C., Clark, T., & Woolman, T. (2017). The role of business in realising sustainable consumption and production. In System Innovation for Sustainability 1 (pp. 56-79). Routledge.

Year 2023, Volume: 23, 253 - 261, 30.09.2023

Ceren Cubukcu-cerasi , Yavuz Selim Balcıoglu Aslı Kılıc Farid Huseynov

https://doi.org/10.55549/epstem.1365803

Abstract

References

  • Bedard, S. A. N., & Tolmie, C. R. (2018). Millennials' green consumption behaviour: Exploring the role of social media. Corporate Social Responsibility and Environmental Management, 25(6), 1388-1396.
  • Biswas, A. (2016). Impact of social media usage factors on green consumption behavior based on technology acceptance model. Journal of Advanced Management Science, 4(2), 92-97..
  • Bocken, N. (2017). Business-led sustainable consumption initiatives: Impacts and lessons learned. Journal of Management Development, 36(1), 81-96.
  • Charter, M., Gray, C., Clark, T., & Woolman, T. (2017). The role of business in realising sustainable consumption and production. In System Innovation for Sustainability 1 (pp. 56-79). Routledge.
There are 4 citations in total.

Details

Primary Language English
Subjects Environmental and Sustainable Processes
Journal Section Articles
Authors

Ceren Cubukcu-cerasi

Yavuz Selim Balcıoglu

Aslı Kılıc

Farid Huseynov

Early Pub Date September 25, 2023
Publication Date September 30, 2023
Published in Issue Year 2023 Volume: 23

Cite

APA Cubukcu-cerasi, C., Balcıoglu, Y. S., Kılıc, A., Huseynov, F. (2023). Embracing Green Choices: Sentiment Analysis of Sustainable Consumption. The Eurasia Proceedings of Science Technology Engineering and Mathematics, 23, 253-261. https://doi.org/10.55549/epstem.1365803
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