The Eurasia Proceedings of Science Technology Engineering and Mathematics

Abstract

Styling of automotive tail lighting has become more and more important and evolved to a strong pusher for innovation in exterior lighting in recent years. Next generation and futuristic ideas of automotive exterior tail lighting which are considered within functionality and standards (Lee, 2019). The automobile industry is highly demanding for innovative technologies to equip luxury vehicles and low volume special series with unique lighting solutions. Beyond more and more homogenous rear lamps, all customers are asking for the next evolution or better revolution with marketing required wow-effect. All this in an environment of reduced space, shorter development cycles and higher quality expectations. Digitalization and automated driving will revolutionize our automotive lighting. The main purpose of lighting will no longer be the best visibility for the vehicle. Pedestrians and bicyclists are the new focus group. How we can give clear signals and information to them? The information has to come from the vehicle, not from the driver. What sort of lamps, lights or displays are needs? How could future vehicles then look like? (Berlitz, 2017). This paper will give a status to upcoming lighting solutions for communication. OLED, matrix lighting and projection lighting are shown as new concept vehicles enable the vehicle to interact with humans as well style attraction. These lighting technologies throw a glance on future possibilities for our automotive lighting business.